Free tool
Estimate whether better follow-up could pay for itself.
Four numbers you know better than anyone — eligible missed enquiries, how many more of them you'd win with a prompt reply, what a job leaves you, and the fee. The result is contribution after the fee, with a break-even, not a revenue claim.
How the estimate is built
- Additional jobs
- eligible missed new enquiries × additional conversion attributable to better follow-up
- Incremental contribution
- additional jobs × contribution per job
- Break-even
- fee ÷ contribution per job — the additional jobs a month that cover the fee
What’s excluded from “eligible”
- Spam and robocallsThey were never going to be a job.
- Repeat callersThe same person calling twice is one enquiry, not two.
- Existing customersThey know how to reach you and usually do.
- Work that would have converted anywayIf they'd have called back or left a voicemail, better follow-up did not create that job — it only made it easier.
Contribution, not revenue
Revenue is the invoice. Contribution is what is left after materials, subcontractors and crew time. A CA$4,000 fence job with CA$3,200 of costs contributes CA$800 — that is the number that covers your usage bill. Use it, not the invoice, or the estimate flatters you.
Questions about the numbers
- Why no industry averages?
- Because a default that makes every visitor look like they lose thousands a month is a sales trick, not an estimate. Your own call log for the last month is a better source than any benchmark — count the new-customer calls nobody answered and start there.
- What is a reasonable additional conversion?
- Unknown until you measure it on your own line. It is the share of missed enquiries you win only because the follow-up got better — not your overall close rate. Enter a low and a high estimate and treat the range as the honest answer.
- How do I estimate the usage fee?
- Enter your expected monthly usage bill. Only engaged customer conversations count; a missed call alone does not. The free allowance applies once per verified business, not each month. Exact usage terms.
- Is anything stored or sent?
- No. The calculation runs in your browser. There is no e-mail gate and nothing is saved; copy the summary if you want to keep it.
Next step
No account is needed for any free tool. Signing in is only for applying for pay-as-you-go service and setting up your own line — nothing is charged until that line activates.
